The Linz Shop Presentation

Two other peers and I participated in a digital marketing competition and created a marketing campaign for The Linz Shop. We placed 17th out of 209 teams. We created digital campaigns and created a new segment to focus marketing efforts on. Our campaigns focused on growing online engagement, targeting new segments, and brainstormed corporate gifting strategies. One of our main campaigns was focusing on a collaboration with popular internet star, Nara Smith.

Projects

In both my student life and professional settings, I excel at creating engaging content for various social media platforms. Whether it's promoting events for student organizations or showcasing the initiatives of the Rockingham Education Foundation, I leverage my creativity and understanding of audience dynamics to produce compelling posts that resonate with viewers. My approach involves using visually appealing graphics, strategic messaging, and relevant hashtags to enhance reach and engagement. This dual experience has equipped me with the skills to adapt my content style to different contexts while maintaining a consistent brand voice, ultimately fostering connection and driving interaction across platforms.